Published in > E-Commerce · 9 January 2022
Ready to Reduce Bounce Rate?
One of the common goals of all websites is that the site visitors spend time on the site, easily access the content that interests them or make product purchases. If your site visitors do not leave immediately when they enter your site, it can be said that you are following a successful strategy.
Bounce Rate is an important rate that measures the performance of websites. The actions taken by the users visiting the website within the site are examined to determine the bounce rate. These actions provide serious insight into the site's performance. Thus, you will have the opportunity to measure what is missing on your site and what innovations need to be made. Bounce rate gives important clues about SEO work.
As Pointdawn, we discussed what the bounce rate is and how to reduce the bounce rate in this article.
What Is Bounce Rate?
It can be defined as the bounce rate when users who visit your site leave your site in a short time without visiting other pages after they arrive at your site's landing page. Site arrangement works are carried out based on this rate, which is very important for websites. Site administrators who really want to improve their site to a better spot follow the bounce rate very closely.
Because this ratio provides the opportunity to see the missing areas on the site and to improve them. Thus, you can determine the SEO work you will do in the upcoming process, organize non-user-friendly areas on your site or start producing more interesting and useful content for site visitors.
Another thing that bounce rate shows us is the performance of the home page. Because people who leave the site after a short time will only see the home page. This is an indication that there are problems with the performance of the home page when they leave the site.
Things to Do to Reduce Bounce Rate
If you have detected a high bounce rate on your website while following the turns on your website, you should first examine and analyze this rate in detail. When you try to take action without determining what the problem is, you can negatively affect the well-functioning areas of your site. Get to the root of the problem. Perhaps there is nothing wrong with your site in general. Problems occurred only in some areas. Knowing this will save you time and help you fix your site faster.
Here are some steps you can take to reduce the bounce rate:
1- Test Your Site's Mobile Compatibility
Today, almost all of the websites are mobile compatible. Because, as you can easily guess, mobile devices are more and more preferred in terms of access to the internet. When you examine your site entries right now, you can observe that the entries to your site from mobile devices are much higher.
Google already supports mobile compatibility. When you enter a non-mobile site from your mobile device, you exit automatically. This is actually one of the most important indicators that mobile adaptation is essential to reduce the bounce rate.
2- Does Your Site Open Fast?
Today, internet users are exposed to many content at the same time, and it has become a user habit to browse these contents quickly. Internet users cannot tolerate slowness. If the content they want to reach opens slowly, they prefer to exit that page. So if you have a slow opening website and you haven't solved this problem yet, your bounce rate is quite an expected result. To change this, we recommend that you quickly identify the factors that cause your site to open slowly and take immediate action.
3- Is Your Site User Friendly?
Sites with complex design, tiring and making it difficult for users to access the information they seek, have a high bounce rate. Because the internet user wants the site they visit to have a nice design and to easily access the information they are looking for. A user who has difficulty navigating the site may visit alternative sites instead of visiting your site.
3- Time to Leave Pop-up Ads in the Past
Pop-up ads are a type of advertisement that no user likes. When the user clicks on your site for the information they want to reach, they are disturbed by the large advertising space that opens up. Often times, when trying to close this page, he unintentionally clicks on the ad, and it becomes much more annoying. For this reason, users can exit the site immediately when they see a pop-up on the site. This is one of the factors that increase the bounce rate.
4- Detect 404 Pages
If your site consists of few pages, you are very unlikely to get this error, but if you host too many pages and especially if you are a site that provides e-commerce services, you may encounter 404 errors frequently. This error causes users to leave your page immediately.